Tech can bridge the gap
Tech can bridge the gap
“To a very large extent, Sustainability Transformation is enabled by digital transformation. It’s a prerequisite.”
Anna Rahikainen, Sustainability Director, Kotipizza Group
More than two-thirds (68%) of organizations agree with Rahikainen: they say that Sustainability Transformation will not be a success without significant investments in technology.
“A lot of sustainability challenges are problems of inefficiency,” explains Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship at London Business School. “So technologies can come in and really help us take optimization to a whole different level. Technology plays an absolutely integral and fundamental role in Sustainability Transformation.”
So the majority of organizations are investing more in data and security (55%) and AI (52%) over the next two years – specifically to drive their Sustainability Transformations. But is this going to be enough? Not if they tackle technology and sustainability separately.
Our research shows that Sustainability Transformation needs sustainability and technology to be considered together. Focusing on one without the other will not work in the same way.
We know this because a small group of organizations in our research are doing just this, and they have better business outcomes as a result. Moreover, they are making a positive impact on the world. They are just 6% of our respondents, and we call them the Change Makers.
Meet the Change Makers
Our research shows that the way the Change Makers combine technology with sustainability gives them major competitive advantages – especially compared with the Followers, which are the organizations in our research that are falling behind on both technology and sustainability.
Higher profits
46% of the Change Makers say they are enjoying profits that are exceeding their expectations, compared with 29% of the Followers
Better brands
46% of the Change Makers say their brand reputation is better than they expected, compared with 37% of the Followers
Simplicity
54% of the Change Makers say that using technology to power Sustainability Transformation has been easier than they thought, and they’ve reached key milestones earlier than planned, compared with 38% of the Followers
What’s more, the Change Makers are expecting to make an impact. About a quarter (27%) of Followers say they expect to see no real benefits from Sustainability Transformation within the next decade. But only 16% of the Change Makers think this, signaling that they have higher expectations of the positive impact they can make on the world.
So it’s no surprise that the Change Makers are significantly more confident about Sustainability Transformation.
93% of the Change Makers believe they can meet their Sustainability Transformation goals on time
58% of the Followers say the same
How can you become a Change Maker instead of a Follower?
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©2022 Fujitsu. All rights reserved.
©2022 Fujitsu. All rights reserved.